The Origins of Fear of God x Essentials

Founded by Jerry Lorenzo in 2013, Fear of God quickly became a symbol of high-end American streetwear. In 2018, the launch of Essentials, its more accessible diffusion line, made FOG’s signature minimalist aesthetic available to a wider audience—without compromising on quality or vision. Essentials brings clean silhouettes, muted tones, and subtle branding to everyday staples that prioritize comfort and confidence.

At Mad Kicks, the Fear of God x Essentials Collection includes highly sought-after hoodies, sweatpants, tees, and outerwear—perfectly blending luxury and laid-back streetwear energy.

Unique Features

1. Premium Construction Crafted with heavyweight French terry, rib-knit cuffs, and oversized fits designed for layering and drape.

2. Timeless Neutrals Earth tones like “Stretch Limo,” “Light Oatmeal,” and “Dark Heather” dominate, making them endlessly wearable and versatile.

3. Subtle Branding Rubberized logos and minimal design keep the focus on form and fit—not hype.

Luxury Meets Simplicity

FOG Essentials proves that less is more. It’s not about loud graphics—it’s about fit, texture, and timeless appeal. Each piece is designed to be worn, styled, and lived in—season after season.

Available at Mad Kicks

Explore the Fear of God x Essentials Collection — available online and in stores at Mad Kicks. Modern minimalism, elevated basics, and streetwear DNA from one of fashion’s most respected voices.